One of the best ways to create a buzz and gain new customers is to host small business events. While these events can be costly, they’re a good way to build relationships with the community and potential customers. Plus, they help your business stand out from the competition, too. But how do you plan an event without breaking the bank? Consider these ideas. Listed below are five great ideas for your next event. Read on to learn how to create a buzz and gain new customers.
One of the biggest challenges of small business events is the limited marketing budget. That’s why it’s crucial to implement creative low-cost marketing ideas to increase event attendance. These ideas can help you gain new customers while not burning a hole in your pocket. Creating an event scavenger hunt with a hashtag can boost your business’s social media presence. Another popular marketing strategy is creating custom photo filters on social media, such as Snapchat and Instagram.
A roundtable event is another great way to build relationships with new customers and potential business partners. In these events, the speaker is a guest speaker, and participants are invited to ask questions of each other. While the format of roundtable events is usually centered around a topic, you can also choose to have a panel discussion with a professional. This format is great for reaching a business audience because it will bring like-minded individuals together.